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BVT News Roundup, Friday 7 March 2014

BVT News Roundup 28 January 2014.

BVT News Roundup 10 January 2014.

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BVT News Roundup 8 January 2014.

Yahoo on Tuesday answered the question about what the company intends to do with Tumblr.

CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction of Yahoo Advertising, a united platform for that will simplify the purchase of ads on Yahoo’s various properties including Tumblr.

"The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide," Yahoo wrote in a blog post.

Analytics had been a sore point for Tumblr. Until now, marketers haven’t had the ability to buy by gender or location. In addition, advertisers will only have to pay when their Tumblr ad is reblogged, liked or followed or if there’s a direct click to the ad.

David Karp, who founded Tumblr and is now working under Mayer, also made an appearance where he noted that Tumblr’s sponsored posts, which have shown early success since their introduction in 2012, will be under the umbrella of the new ad platform.

Mashable, "Marissa Mayer Reveals The Future of Yahoo Advertising."

So I guess Mazda won’t be paying me for posts like this.

BACK TO THE FUTURE:  Gizmodo’s Paleofuture blog offers up a wonderful retrospective of Consumer Electronics Shows past, reminding us that 20 years from now, photos from the 2014 CES will look as “ridiculous” as this picture from the 1994 CES, in which we see a Motorola executive holding up a 3.9-ounce flip phone — and the cheeseburger that weighed a few ounces more.  I have seen the future, and it’s delicious.  

BACK TO THE FUTURE:  Gizmodo’s Paleofuture blog offers up a wonderful retrospective of Consumer Electronics Shows past, reminding us that 20 years from now, photos from the 2014 CES will look as “ridiculous” as this picture from the 1994 CES, in which we see a Motorola executive holding up a 3.9-ounce flip phone — and the cheeseburger that weighed a few ounces more.  I have seen the future, and it’s delicious.  

BVT News Roundup 5 January 2014.

BVT News Roundup 4 January 2014.

Morning News Read 9 December 2013.

Evening News Wrap 5 December 2013.

(Photo: Sam Costanza / New York Daily News)

Evening News Wrap Monday 2 December 2013.

(Photos: Mary Altaffer / AP via NBC News)

Evening News Read 21 November 2013.