Yahoo on Tuesday answered the question about what the company intends to do with Tumblr.
CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction of Yahoo Advertising, a united platform for that will simplify the purchase of ads on Yahoo’s various properties including Tumblr.
"The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide," Yahoo wrote in a blog post.
Analytics had been a sore point for Tumblr. Until now, marketers haven’t had the ability to buy by gender or location. In addition, advertisers will only have to pay when their Tumblr ad is reblogged, liked or followed or if there’s a direct click to the ad.
David Karp, who founded Tumblr and is now working under Mayer, also made an appearance where he noted that Tumblr’s sponsored posts, which have shown early success since their introduction in 2012, will be under the umbrella of the new ad platform.”
Mashable, "Marissa Mayer Reveals The Future of Yahoo Advertising."
So I guess Mazda won’t be paying me for posts like this.
After this embarrassment of a performance by director Michael Bay at the CES, in which Bay’s teleprompter failed right before the start of a presentation for Samsung, leading him to walk off the stage in a huff, one wonders how Mr. Bay would handle, say, the polar vortex. (via The Telegraph)
BACK TO THE FUTURE: Gizmodo’s Paleofuture blog offers up a wonderful retrospective of Consumer Electronics Shows past, reminding us that 20 years from now, photos from the 2014 CES will look as “ridiculous” as this picture from the 1994 CES, in which we see a Motorola executive holding up a 3.9-ounce flip phone — and the cheeseburger that weighed a few ounces more. I have seen the future, and it’s delicious.
Evening News Wrap 5 December 2013.
(Photo: Sam Costanza / New York Daily News)
Evening News Wrap Monday 2 December 2013.
- DERAILMENT: The Metro-North commuter train that derailed on Sunday was going at 82 miles per hour entering a 30 MPH zone — and preliminary data shows the train’s engineer only applied brakes six seconds before the crash. Officials from the National Transportation Safety Board caution that it’s still unclear whether the cause was faulty equipment — or human error. (NY Times)
- Meanwhile, it turns out the NTSB was already investigating Metro-North over its recent safety record before the accident. (USA Today)
- Here’s a look at the four victims that died. (NY Times)
- New York City mayor Michael Bloomberg gets flak for continuing to golf while the disaster —and its aftermath — unfolded. (NY Daily News)
- E-TAXMAN COMETH: The Supreme Court declines to hear case in which online retailers challenge states’ rights to collect taxes on their sales. (WashPo)
- I wonder what the tax rate will be when one of Amazon’s delivery drones lands on a customer. (USA Today)
- Following in the footsteps of NFL alumni, ex-NHL players sue the league over concussions and head injuries — and face backlash from other players. Um, because those guys are totally invincible and will never get hurt, ever? Man, I hate that macho shit. (LA Times)
- Egypt’s draft constitution assigns expanded powers to the military — namely, the ability to name the country’s defense minister — and a referendum could be held within the next 30 days. (AP)
- The search for bodies at a Glasgow pub ends; death toll is at nine as investigation continues into what caused a police chopper crash this weekend. (Sky News)
- REPUBS SAY THE DARNDEST THINGS: The GOP tweets that racism is over while Rush Limbaugh calls Pope Francis a Marxist. (CNN)
- President Obama announces the HIV Cure Initiative and pledges $5 billion toward the Global Fund to Fight AIDS. (NPR)
- Vice president Biden begins a weeklong trip to Asia as the U.S. calls on regional bully China to call off their so-called “air defense notification zone.” (Time / Guardian)
- And finally… FACE, VALUED: A twisted piece of steel, recovered from the World Trade Center site after the attacks of September 11, 2001, appears to show a face. The steel girder has been dubbed the “Angel of 9/11” and is housed at the National September 11 Memorial and Museum. (NBC News)
(Photos: Mary Altaffer / AP via NBC News)