…Some analysts and Republican strategists argued that the party could not win while alienating the growing Hispanic vote with its tough stance on immigration, could no longer afford to nominate candidates who fired up its conservative and Tea Party wings but tuned off the more moderate voters in general elections, and that it had to find ways to win more support from women and young voters. But some conservatives took the opposite view, arguing that Mitt Romney had been essentially too moderate, a candidate who had won the minds if not the hearts of the party’s base.
But a number of Republican strategists who have worked on recent presidential campaigns argued that demography is destiny, and that the party was falling out of step with a changing country.
John Weaver, a Republican strategist who worked on the presidential campaigns of Senator John McCain and Jon M. Huntsman Jr., has long argued that the party’s reliance on the votes of older white men was putting it on a demographically unsustainable path.
“We have a choice: we can become a shrinking regional party of middle-aged and older white men, or we can fight to become a national governing party,” Mr. Weaver said in an interview. “And to do the latter we have to fix our Hispanic problem as quickly as possible, we’ve got to accept science and start calling out these false equivalencies when they occur within our party about things that are just not true, and not tolerate the intolerant.”
Matthew Dowd, who was a top adviser in the re-election campaign of President George W. Bush, said on ABC’s “Good Morning America” that the Republican Party had become a “’Mad Men’ party in a ‘Modern Family’ America.”
And Mark McKinnon, another former strategist for President Bush and Mr. McCain, argued that the party “needs messages and policies that appeal to a broader audience.”
“This election proved that trying to expand a shrinking base ain’t gonna cut it,” Mr. McKinnon said in an e-mail. “It’s time to put some compassion back in conservatism. The party needs more tolerance, more diversity and a deeper appreciation for the concerns of the middle class.””
The New York Times, "Republicans Grapple for Answers After Loss."
Here’s one strategy: become liberals. We don’t have to “grapple” with this shit.