That’s a 1,600 percent jump in political ad spending since 2008.
Prediction: Mitt Romney’s campaign will buy ads on Tumblr.
"I love Tumblr. Tumblr is a platform for the blogging, and the sharing of photos of cats, and, and, uh, photos of Lady Gaga songs, and political stuff, and, uh, pictures of Instagram. I like it because the Tumblr is a place to foster, um, ideas, to listen to the voices of young Americans, and, uh, Europeans, and all sorts of other people who are on this wonderful Tumblr thing. And to ensure that our country has a great future, places like Tumblr are a good place to go. There is a diversity of ideas, and, uh, fresh, fresh blogs to look at, different points of view, the officialmittromney blog for instance, it’s hilarious. A rocking good time! So I see the future of our great, God-given country, full of promise and ideas and cats, and Katniss and the Instagram, in a place like Tumblr, and that’s a good thing."